Webinar from BrightFunnel Ties Marketing to Revenue
June 30, 2015
The webinar on BrightFunnel Blog titled Campaign Attribution: Start Measuring True Marketing Impact (How-To Video) adds value to marketing efforts. BrightFunnel defines itself as platform for marketing analytics that works to join marketing more closely to revenue. The webinar is focused on the attribution application. The video poses three major questions that the application can answer about how pipeline and revenue are affected by marketing channels and specific campaigns, as well as how to gain better insight on the customer. The article overviews the webinar,
“Marketers care. We care a lot about what happens to all those leads we generate for sales. It can be hard to get a complete view of marketing impact when you’re limited to trusting that the right contacts, if any, are being added to opportunities! In this recording from our recent webinar, see how BrightFunnel solves key attribution problems by providing seamless visibility into multi-touch campaign attribution so you can accurately measure the impact you have on pipeline and revenue.”
BrightFunnel believes in an intuitive approach, claiming that three to four weeks has been plenty of time for their users to get set up and get to work with their product. They host a series of webinars that allows interested parties to ask direct questions and be answered live.
Chelsea Kerwin, June 30, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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