Sprinklr Aims to Conquer Consolidation Market

July 8, 2015

Sprinklr is in a race with the likes of Salesforce as well as fellow social-consolidation startups. Forbes declares, “Sprinklr Acquires NewBrand, the $1 Billion Social Startup’s Seventh Buy in 18 Months.” Back when social media was new, companies scrambled to leverage its potential with a hodgepodge of tools. Now, Sprinklr founder Ragy Thomas sees a wave of consolidation approaching, as companies tire of struggling to unite disparate solutions. Writer Alex Konrad writes:

“Sprinklr is one of a number of companies facing pressure to provide a more complete stack to brands looking to integrate their social marketing and customer support, Thomas says. An obvious example is the Salesforce Marketing Cloud, built off a nucleus of its own acquisitions like ExactTarget, Buddy Media and Radian6. Demand for a more end-to-end solution has intensified in the last year, Thomas argues. That’s why Sprinklr has acquired so much and so quickly, the CEO argues, typically taking the absorbed startup and absorbing its code directly into Sprinklr’s main code. …

“Sprinklr will face competition from also well-financed startups like Percolate as well as from larger suite offerings like Salesforce. ‘We are in a race against time to provide the capability to brands,’ Thomas says. ‘It’s becoming a three or four horse race with a clear set of companies that big brands can bank on moving forward.’”

 At the moment, it looks like Sprinklr may be ahead in that race; predictive-analytics/ business-intelligence firm NewBrand is its seventh acquisition since the beginning of 2014. NewBrand launched in 2010, and is based in Washington, DC.

 Ragy Thomas founded Sprinklr in 2009. The company is headquartered in New York City, with offices around the world. The other six companies it has snapped up include Scup, Get Satisfaction, Pluck, Branderati, TBG Digital, and Dachis Group.

Cynthia Murrell, July 8, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

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