Search Your Yahoo Mail? Yeah, Right
August 19, 2015
While Web site search used to be considered the worst before Google released a high-performing search widget, the title now officially goes to email search. Nobody wants to search through their email to find a missing email and you are doomed if you even think about using a mail application such as Outlook or Apple Mail. In part of its rebranding effort, Yahoo is taking measures to fix email search, says the New York Times in “Yahoo Tweaks Email To Make Search More Personal.”
Yahoo has been working for a year to improve email search and now Yahoo mail has implemented the changes. It now offers auto complete and suggestions when a search term is typed into the query box. It will also index attachments and links included in emails, so users do not have to find the actual email they were in. The sorting options have also been updated and social media accounts can now be synced.
The changes are small and the auto complete/suggestions usually revert to basic keyword suggestions, but it is a step in the right direction. Yahoo does not want to overhaul the mail system too quickly, because, as anyone knows, too many changes at once are upsetting to users.
“Instead, Yahoo is subtly making changes. Last month, for example, it added a small plus button to the bottom right of the window used to compose emails. If you click on that button, you can drag and drop photos and documents from your email archive, pull in an animated GIF from Yahoo’s Tumblr social network, or add the results of a web search.”
Yahoo made a good business choice and is working to improve its email and other applications. It will be interesting to watch the changes unfold.