Its Hacker Season
August 21, 2015
One of the quintessential cartoon feuds exists between Bugs Bunny and Daffy Duck as they argue whether or not it is duck or rabbit hunting season. Whoever wins gets the lovely prize of having their face blown off, thankfully cartoon violence does not obey the rules of life and death. The ensuing argument ends with hilarious consequences, but everyday another type of big game is always in season: your personal information. Hackers are constantly searching for ways to break into vulnerable systems and steal valuable information.
One a personal level it is frightening to be hacked, but corporations stand risk millions of dollars, customer information, trade secrets, and their reputations if their systems get hacked. There are many companies that specialize in software to prevent potential hackings, but Cybereason offers unique selling points in the article, “Introducing Cybereason: Real-Time Automated Cyber Hunting.”
“This is why Cybereason exists, to bring the fight against hackers off of the frontlines and into the depths of your environment, where they lurk after gaining unnoticed access. Security needs to be about having an ever-watchful eye over your endpoints, servers, and network, and the Cybereason platform will allow you to perform real-time, automated hunting across your entire environment.”
On their Web site they posted a product video that feeds on the US’s culture of fear and they present an Armageddon like situation complete with a female voice over artist with a British accent, a Guy Fawkes mask, and Matrix-like graphics. My favorite bit is when Cybereason is made to resemble a secret intelligence agency of superheroes.
Despite the clichéd video, it does give a thorough visualization of what Cybereason’s software and services can do. The fear factor might be a selling point for some clients, but I’d rather hear hard facts and direct solutions. It takes out the dramatic elements and actually tells me what the product can do for me. You have to love Cybereason’s ending phrase, “Let the hunt begin.” It makes me want to respond with, “May the odds ever be in your favor.”
Whitney Grace, August 21, 2015