Big Data Vendors Don’t Understand Big Data
August 27, 2015
Sit back and absorb this article’s title for a moment: big data vendors don’t understand big data. How can IT vendors not understand one of the IT industry’s largest selling products? According to Computing, “SAP, Oracle, and HP ‘Don’t Get’ Big Data, Claims Massive Analytic Chairman” in a very bold statement.
Executive chairman and founder of the Oscar AP platform George Frangou claims that companies that like Oracle, HP, and SAP do not know how to help their customers take advantage of their big data and are more interested in getting customers hooked into their ecosystems than providing true analytical insight.
One of the reasons Frangou says this is because his Oscar AP is more “advanced” and allows users to foretell the future with various outcomes. The Oscar AP platform is part of the next round of big data called massive analytics. HP, Oracle, and SAP cannot wrap their heads around massive analytics yet, because they are more concerned with selling their product.
“Because of this, Frangou said Massive Analytic is ‘quite unashamedly following a displacement strategy to displace the incumbents because they’re not getting it.’ He added that SAP HANA, Oracle Exalytics and HP Haven are essentially the same product because they’re built on the same base code.”
Frangou went on to say that big data customers are spending more money than they need to and are getting sucked into purchasing more products in order to make their big data plans work. It appears to be a vicious cycle. Frangou said that cloud analytics are the best option for customers and to go with SAP, although still more barriers remain getting a decent cloud analytics platform off the ground.
It does not come as surprising that big data products are falling short of their promised results. A similar comparison would be the Windows OS falling well below expected desired performance expectations and users spending way too much time troubleshooting than getting their projects done.