Bing Snapshots for In-App Searches
September 9, 2015
Developers have a new tool for incorporating search data directly into apps, we learn in “Bing Snapshots First to Bring Advanced In-App Search to Users” at Search Engine Watch. Apparently Google announced a similar feature, Google Now on Tap, earlier this year, but Microsoft’s Bing has beaten them to the consumer market. Of course, part of Snapshot’s goal is to keep users from wandering out of “Microsoft territory,” but many users are sure to appreciate the convenience nevertheless. Reporter Mike O’Brien writes:
“With Bing Snapshots, developers will be able to incorporate all of the search engine’s information into their apps, allowing users to perform searches in context without navigating outside. For example, a friend could mention a restaurant on Facebook Messenger. When you long-press the Home button, Bing will analyze the contents of the screen and bring up a snapshot of a restaurant, with actionable information, such as the restaurant’s official website and Yelp reviews, as well Uber.”
Bing officials are excited about the development (and, perhaps, scoring a perceived win over Google), declaring this the start of a promising relationship with developers. The article continues:
“Beyond making sure Snapshots got a headstart over Google Now on Tap, Bing is also able to stand out by becoming the first search engine to make its knowledge graph available to developers. That will happen this fall, though some APIs are already available on the company’s online developer center. Bing is currently giving potential users sneak peeks on its Android app.”
Hmm, that’s a tad ironic. I look forward to seeing how Google positions the launch of Google Now on Tap when the time comes.
Cynthia Murrell, September 9, 2015