Help Wanted: Chief Marketing Technology Officer
September 28, 2015
A new, indispensable position for companies is the chief technology officer or the chief information officer. Their primary responsibilities are to manage the IT department, implement new ways to manage information, and/or develop software as needed. There is a new position that companies will be creating in the future and the title is chief marketing technology officer, says Live Mint in “Make Way CIOS, CMOS: Here Comes The CMTO.”
Formerly the marketing and IT departments never mixed, except for the occasional social media collaboration. Marketers are increasing their reliance on technology to understand their customers and it goes far beyond social media. Marketers need to be aware of the growing trends in mobile shopping and search, digital analytics, gamification, online communities, and the power of user-generated content.
“The CMO’s role will graduate to CMTO, a marketer with considerable knowledge of technology. The CMTO, according to Nasscom, will not only conceptualize but also build solutions and lay down the technical and commercial specifications while working alongside the IT team on vendor selection.”
It is not enough to know how to market a product or promote an organization. Marketers need to be able to engage with technology and understand how to implement to attract modern customers and increase sales. In other words, evolving the current marketing position with a new buzzword.
Whitney Grace, September 28, 2015