A Xoogler Predicts Spike in Online Ad Rates

October 2, 2015

Yep, AOL, which is now part of Verizon, is not the world beater it was in the days of CD ROM spam. Today’s AOL top dog is a former Google wizards, officially known as a Xoogler.

The Xoogler makes an interesting observation, faithfully recorded for the Mad Ave types in “Why AOL’s Tim Armstrong Says Advertising Is about to Get Exponentially More Expensive.” I like the word exponentially. It triggers this type of image in my mind:

Think Super Bowl or pre-indictment World Cup ad rates.

The write up reports that wizard Xoogler says:

“Everyone is spending all their time talking about ad blocking right now,” he said. “Everyone should be spending all of their time talking about why consumers feel the need to block ads.”

The fix, therefore, is more money to reach consumers:

“You’re going to have to pay a lot of money to convert someone,” Mr. Armstrong said.

Good news for the Google? Opportunities for other online ad vendors like Facebook?

Stephen E Arnold, October 2, 2015

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