Google Express Pales in Comparison to Amazon Prime

October 5, 2015

The article on Business Insider titled Google Should Be Very Scared of What Amazon Built, According to Investor Bill Gurley, details Gurley’s comments. Amazon Prime, according to Gurley, is challenging Google’s top dog position by offering inventory in addition to search capabilities. Shopping on Google might seem like a waste of time to many Prime members, who go directly to Amazon to search for what they are looking for. The article explains,

“Over many years, Amazon has built up this logistics framework and their one click feature and their Prime program to the point where the consumer has zero anxiety about the quality of the product, immense trust about the deliverability, down to a day and a half for most people, less than a day for some items. They trust on price. That doesn’t mean they are the absolute lowest price, but people don’t think Amazon’s trying to get ’em.”

Gurley estimates that Amazon may have as many as 90 million Prime Members loyal to their search engine for shopping, and using Google only as a last resort. Google Express, which most of us have never heard of, was Google’s “lame” answer to Amazon Prime, but without the years of planning and creating worldwide distribution centers. However, the article does not address that people use Google for quite a bit more than shopping, and Amazon Prime is limited that way.

Chelsea Kerwin, October 5, 2015

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