Video Traffic Magnitude

October 5, 2015

Short honk: I read “Facebook v. Google in Digital Video Battle: YouTube Is 11X Bigger.” The big factoid is in the headline: Facebook is a fraction of the size in terms of traffic than YouTube. A couple of thoughts: How rapidly is Facebook growing in video content compared to YouTube? What is Facebook’s monetization opportunity compared to the Alphabet Google’s opportunity? The chit chat I have heard is that Facebook’s growth in the last 18 months is more rapid that the Alphabet Google video revenue growth? I also have a suspicion that socially anchored monetization may generate a more stable stream of revenue for Facebook. My question, however, is, “When will Facebook surpass YouTube in revenue from video?”

Stephen E Arnold, October 5, 2015

Written by Stephen E. Arnold · Filed Under Financial, News, Rich media

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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