Visual Analytics Makes Anyone a Data Expert
October 5, 2015
Humans are sight-based creatures. When faced with a chunk of text or a series of sequential pictures, they will more likely scan the pictures for information than read. With the big data revolution, one of the hardest problems analytics platforms have dealt with is how to best present data for users to implement. Visual analytics is the key, but one visual analytics is not the same as another. DCInno explains that one data visual company stands out from the rest in the article, “How The Reston Startup Makes Everyone A Big Data Expert.”
Zoomdata likes to think of itself as the one visual data companies that gives its clients a one up over others and it goes about it in layman’s terms.
“Zoomdata has been offering businesses and organizations a way to see data in ways more useful than a spreadsheet since it was founded in 2012. Its software offers real-time and historical explorations of data streams, integrating multiple sources into a cohesive whole. This makes the analytics far more accessible than they are in raw form, and allows a layperson to better understand what the numbers are saying without needing a degree in mathematics or statistics.”
Zoomdata offers a very interactive platform and is described to be the only kind on the market. Their clients range from government agencies, such as the Library of Congress, and private companies. Zoomdata does not want to be pigeonholed as a government analytics startup. Their visual data platform can be used in any industry and by anyone with the goal of visual data analytics for the masses. Zoomdata has grown tremendously, tripled its staff, and raised $22.2 million in fundraising.
Now let us sit back and see how their software is implemented in various industries. I wonder if they could make a visual analytics graphic novel?
Whitney Grace, October 5, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph