Web Site Search Goes Camping

October 12, 2015

It is a common fact that if you are a major retailer and your Web site’s search function is horrible, you are losing millions of dollars in sales.  Cabela’s is the world’s largest marketer of hunting, fishing, camping, and other outdoor merchandise decided to upgrade their Web site with GroupBy says PR Newswire in the press release, “Cabela’s And GroupBy Partner To Improve Site Search.”

With GroupBy’s advice, Cabela’s has made a good choice:

“After careful evaluation, Cabela’s selected Searchandiser to replace their Oracle Endeca site search, as they required a robust solution that would deliver accurate search results and an improved user experience for their customers. ‘At Cabela’s we strive to continually improve our customer experience and search relevance is an opportunity area we have identified,’ said Scott Johnstone, Cabela’s Technology Partner Relationship Manager.  ‘To that end, we are partnering with GroupBy Inc. to leverage their merchandising tools, search expertise and the underlying technology.’”

As Cabela’s market expands, with Searchandiser creates a better online shopping experience for users with more secure transactions.  Any outdoor enthusiast with tell you that equipment is vital for a good adventure.   As more people are heading outside to experience the great outdoors, they rely on a decent Web site to order their supplies and gear.  Cabela’s is set to meet the new surge with better searching functionalities.

Whitney Grace, October 12, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph


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