Microsoft: Yandex Looking Better than Bing

October 13, 2015

I read “Russia’s Yandex Teams Up with Microsoft for Windows 10.” Microsoft has its work cut out in the search and retrieval sector. The Fast Search & Transfer deal for $1.2 billion, the Powerset technology, the infusion of wizards from Australia, and the wild and crazy promotion for Bing—much activity, questionable payoff.

According to the write up:

Russia’s biggest search engine Yandex said on Tuesday Microsoft would offer it as the default homepage and search tool for Internet browsers across its Windows 10 platform in Russia and several other countries.

I understand the Yandex does a better, no, make that, a much better job indexing content than Bing. In my lectures for professionals engaged in law enforcement and intelligence activities, I show comparisons of output from Bing next to outputs from Yandex. Less Dancing with the Stars and more substance is one way I point up the difference between consumery Bing and Yandex.

According to the write up Microsoft and Yandex have a “strategic cooperation agreement.”

Several observations:

  • Microsoft has talked about search for many years. Its products and services are okay. Outfits like Yandex offer results that are more useful for the types of queries I run. Yandex has been around since 2008. Microsoft leaps into action.
  • Microsoft’s Bing search has evolved along a trajectory I did not foresee. The colors, the pop culture feel, the intrusiveness of Cortana, and the exclusion of content from Microsoft research baffle me.
  • I use Google to locate information about Microsoft’s products and services. That, to me, points to some fundamental problems with Bing.

Net net: Microsoft and search remain and unhappy couple. One question: Will the Microsoft food service people add solyanka to the menu?

Stephen E Arnold, October 13, 2015

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