Amazon Punches Business Intelligence

November 11, 2015

Amazon already gave technology a punch when it launched AWS, but now it is releasing a business intelligence application that will change the face of business operations or so Amazon hopes. ZDNet describes Amazon’s newest endeavor in “AWS QuickSight Will Disrupt Business Intelligence, Analytics Markets.” The market is already saturated with business intelligence technology vendors, but Amazon’s new AWS QuickSight will cause another market upheaval.

“This month is no exception: Amazon crashed the party by announcing QuickSight, a new BI and analytics data management platform. BI pros will need to pay close attention, because this new platform is inexpensive, highly scalable, and has the potential to disrupt the BI vendor landscape. QuickSight is based on AWS’ cloud infrastructure, so it shares AWS characteristics like elasticity, abstracted complexity, and a pay-per-use consumption model.”

Another monkey wrench for business intelligence vendors is that AWS QuickSight’s prices are not only reasonable, but are borderline scandalous: standard for $9/month per user or enterprise edition for $18/month per user.

Keep in mind, however, that AWS QuickSight is the newest shiny object on the business intelligence market, so it will have out-of-the-box problems, long-term ramifications are unknown, and reliance on database models and schemas. Do not forget that most business intelligence solutions do not resolve all issues, including ease of use and comprehensiveness. It might be better to wait until all the bugs are worked out of the system, unless you do not mind being a guinea pig.

Whitney Grace, November 11, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Written by Stephen E. Arnold · Filed Under Analytics, Business intelligence, Consumer, Database, ECommerce, News, Security

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.