More Bad News for Traditional TV
November 17, 2015
Traditional TV is in a slow decline towards obsoleteness. With streaming options offering more enticing viewing options with less out of pocket expenses and no contracts, why would a person sign on for cable or dish packages that have notoriously bad customer service, commercials, and insane prices? Digital Trends has the most recent information from Nielsen about TV viewing habits, “New Nielsen Study On Streaming Points To More Bad News For Traditional TV.”
Pay-for-TV services have been on the decline for years, but the numbers are huge for the latest Nielsen Total Audience report:
“According to the data, broadband-only homes are up by 52 percent to 3.3 million from 2.2 million year over year. Meanwhile, pay-TV subscriptions are down 1.2 percent to 100.4 million, from 101.6 million at this time last year. And while 1.2 percent may not seem like much, that million plus decline has caused all sorts of havoc on the stock market, with big media companies like Viacom, Nickelodeon, Disney, and many others seeing tumbling stock prices in recent weeks.”
While one might suggest that pay-for-TV services should start the bankruptcy paperwork, there has been a 45% rise in video-on-demand services. Nielsen does not tabulate streaming services, viewership on mobile devices, and if people are watching more TV due to all the options?
While Nielsen is a trusted organization for TV data, information is still collected view paper submission forms. Nielsen is like traditional TV and need to update its offerings to maintain relevancy.
Whitney Grace, November 17, 2015