Yandex Takes on Google with Anticompetitive Business Practices
November 30, 2015
Google is the dominate search engine in North America, South America, and Europe. When it comes to Asia, however, Google faces stiff competition with Yahoo in Japan and Yandex in Russia. Yandex has been able to hold a firm market share and remains stuff competition for Google. Reuters says that “Russia’s Yandex Says Complained To EU Over Google’s Android” pointing to how Yandex might be able to one up its competition.
According to the article, Russia has petitioned the European Commission to investigate Google’s practices related to the Android mobile OS. Yandex has been trying for a long time to dislodge Google’s attempts to gain a stronger market share in Europe and Asia.
“The new complaint could strengthen the case against Google, possibly giving enough ammunition to EU antitrust regulators to eventually charge the company with anti-competitive business practices, on top of accusations related to its Google Shopping service. The formal request was filed in April 2015 and largely mirrors the Russian company’s claims against the U.S. company in a Russian anti-monopoly case that Yandex won.”
The Russian competition watchdog discovered that Google is trying to gain an unfair advantage in the European and Asian search markets. Yandex is one of the few companies who voices its dislike of Google along with Disconnect, Aptoide, and the FairSearch lobbying group. Yandex wants the European Commission to restore balance to the market, so that fair competition can return. Yandex is especially in favor of having mobile device users be able to select their search engine of choice, rather than having one preprogrammed into the OS.
It is interesting to view how competitive business practices take place over seas. Usually in the United States whoever has the deepest pockets achieves market dominance, but the European Union is proving to uphold a fairer race for search dominance. Even more interesting is that Google is complaining Yandex is trying to maintain its domiance with these complaints.