Alphabet Google: The Challenge Is People
December 1, 2015
I read, after going through a “must register to read this” process a write up called “Inside the Problem with Alphabet.”
The passage I highlighted was:
many entrepreneurs would bristle at having a single source of capital and limitations on headcount or other things.
The Alphabet Google thing faces a number of challenges. These range from censorship (Palestinian videos versus other political movements’ videos), the legal hassles with the somewhat disorganized folks in the European Union, and the difficulty the company has with new innovations like Loon balloons.
The article also coins a new word, which I admire. The name coined for the Alphabet Google thing is Alphagoogle. I will still use my coinage Googzilla on occasion because dinosaurs fell victim to either a black swan event or some other exogenous action which left the lovable creatures vulnerable.
The evolution of Google is problematic. Change in a large organization is difficult. Googlers seem confident that their approach to Web search is correct. The company exudes confidence. Those self driving cars are not at fault when an accident occurs. People are the problem.
The article focuses on autonomy within Google. The problem is correctly identified. The task, according to the article, is that Google management has is “to make Alphabet better than Google.”
For me, Google is Google. The name does not alter the trajectory the company has followed since 2006-2007. One idea, greatly influenced by Overture/GoTo, has allowed Alphabet Google to be Alphabet Google.
The next big thing? Much effort, modest results in terms of revenue and sustainable revenue. Hope springs eternal.
Stephen E Arnold, December 1, 2015
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