Search and Apps: A Surprising Infographic
December 1, 2015
Let’s assume that the data in “A Survival Toolkit for the Planet of the Apps” is spot on. I draw this conclusion because the write up has a title which tickled by funny bone. Yep, I have one. One.
I did not know that 27 percent of mobile apps are located via a search engine. A surprising 52 percent are found via referrals. And the much maligned Web site pitching app? The company Web site sparks 24 percent of the app action.
The data appear in this graphic:
Apps are, it seems, the go to way to close deals. However, for apps which focus on selling things to consumer. The write up reports that 38 percent of the folks installing an app to buy something, uninstall the app once the product is ordered.
What does this mean for outfits like the Google? The in app search function will be useful, but the old fashioned Web site cannot be kicked to the curb yet.
Stephen E Arnold, December 1, 2015
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