Did Apple Buy Topsy for an Edge over Google
January 7, 2016
A couple years ago, Apple bought Topsy Labs, a social analytics firm and Twitter partner out of San Francisco. Now, in “Apple Inc. Acquired Topsy to Beat Google Search Capabilities,” BidnessEtc reports on revelations from Topsy’s former director of business development, Aaron Hayes-Roth. Writer Martin Blanc reveals:
“The startup’s tools were considered to be fast and reliable by the customers who used them. The in-depth analysis was smart enough to go back to 2006 and provide users with analytics and data for future forecasts. Mr. Roth and his team always had a curiosity attached to how Apple would use Twitter in its ecosystem. Apple does not make use of Twitter that much; the account was made in 2011 and there aren’t many tweets that come out of the social network. However, Mr. Roth explains that it was not Twitter data that Apple had its eye on; it was the technology that powered it. The architecture of Topsy makes it easier for systems to search large amounts of data extremely fast with impressive indexing capabilities. Subsequently, Apple’s ecosystem has developed quite a lot since Siri was first introduced with the iPhone 4s. The digital assistant and the Spotlight search are testament to how far Apple’s search capabilities have come.”
The article goes on to illustrate some of those advances, then points out the ongoing rivalry between Apple and Google. Are these improvements the result of Topsy’s tech? And will they give Apple the edge they need over their adversary? Stay tuned.
Cynthia Murrell, January 7, 2016