Microsoft Cortana Update Draws Users to Bing
January 22, 2016
The article titled Microsoft Updates Windows 10 Cortana With New Search Tools for Better Results on IB Times heralds the first good news for Bing in ages. The updates Microsoft implemented provide tremendous search power to users and focused search through a selection of filters. Previously, Cortana would search in every direction, but the filters enable a more targeted search for, say, applications instead of web results. The article explains,
“It’s a small change, but one that shows Microsoft’s dedication to making the assistant as useful as possible. Cortana is powered by Bing, so any improvements to the Windows 10 assistant will encourage more consumers to use Microsoft’s search engine. Microsoft made a big bet when it chose to deeply integrate Bing into Windows 10, and there is signs that it’s paying off. After the June 2015 Windows 10 launch, Bing attained profitability for the first time in October 2015.”
That positive note for Bing is deeply hedged on the company’s ability to improve mobile search, which has continued to grow as a major search platform while desktop search actually peaked, according to research. Microsoft launched Cortana on Android and iOS, but it is yet to be seen whether this was sufficient action to keep up the Bing momentum.
Chelsea Kerwin, January 22, 2016