IBM Sells Technology Platform with a Throwback to Big Datas Mysteries
February 2, 2016
The infographic on the IBM Big Data & Analytics Hub titled Extracting Business Value From the 4 V’s of Big Data involves quantifying Volume (scale of data), Velocity (speed of data), Veracity (certainty of data), and Variety (diversity of data). In a time when big data may have been largely demystified, IBM makes an argument for its current relevance and import, not to mention its mystique, with reminders of the tremendous amounts of data being created and consumed on a daily basis. Ultimately the graphic is an ad for the IBM Analytics Technology Platform. The infographic also references a “fifth “V”,
“Big data = the ability to achieve greater Value through insights from superior analytics. Case Study: A US-based aircraft engine manufacturer now uses analytics to predict engine events that lead to costly airline disruptions, with 97% accuracy. If this prediction capability had ben available in the previous year, it would have saved $63 million.”
IBM struggles for revenue. But, obviously from this infographic, IBM knows how to create Value with a capital “V”, if not revenue. The IBM Analytics Technology Platform promises speedier insights and actionable information from trustworthy sources. The infographic reminds us that poor quality in data leads to sad executives, and that data is growing exponentially, with 90% of all data forged in only the last two years.
Chelsea Kerwin, February 2, 2016