Google and a New Approach to Search Relevance
March 11, 2016
We know one cannot search for a topic if the words are not in the index. Should we forget about it? Sure, why not?
Quite a few folks perceive Google search results as the equivalent of an overnight visit to the oracle of Delphi.
Google is trying out a new social approach to search: letting businesses and celebrities post directly to search results. This would obviously increase those posts’ visibility and could turn search into a Twitter-like feed, although not quite.
How would this be handled? According to the write up:
When someone makes such a post, it would turn up in Google search results alongside their name.
Sound good. What about the Google method reported in “Google Experimenting with Local Business Cards in Search Results? I learned:
As with the Candidate Cards, the intent is to allow the business to communicate something directly in search results — content or information highlighting the business’ products or services…
When one thinks about relevance, Google is one thought ahead it seems.
Stephen E Arnold, March 11, 2016
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I also feel same about Google’s Chromecast media device. It using our Tv viewing interest to boost it’s customer sales.
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