Google and a New Approach to Search Relevance

March 11, 2016

We know one cannot search for a topic if the words are not in the index. Should we forget about it? Sure, why not?

Quite a few folks perceive Google search results as the equivalent of an overnight visit to the oracle of Delphi.

Google Experimenting with Social Search to Let Businesses and Celebrities Post Straight to Search Results” reports:

Google is trying out a new social approach to search: letting businesses and celebrities post directly to search results. This would obviously increase those posts’ visibility and could turn search into a Twitter-like feed, although not quite.

How would this be handled? According to the write up:

When someone makes such a post, it would turn up in Google search results alongside their name.

Sound good. What about the Google method reported in “Google Experimenting with Local Business Cards in Search Results? I learned:

As with the Candidate Cards, the intent is to allow the business to communicate something directly in search results — content or information highlighting the business’ products or services…

When one thinks about relevance, Google is one thought ahead it seems.

Stephen E Arnold, March 11, 2016


2 Responses to “Google and a New Approach to Search Relevance”

  1. Julian Wang on March 12th, 2016 12:38 am

    I also feel same about Google’s Chromecast media device. It using our Tv viewing interest to boost it’s customer sales.

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