Predictive Analytics on a Budget
March 30, 2016
Here is a helpful list from Street Fight that could help small and mid-sized businesses find a data analysis platform that is right for them—“5 Self-Service Predictive Analytics Platforms.” Writer Stephanie Miles notes that, with nearly a quarter of small and mid-sized organizations reporting plans to adopt predictive analytics, vendors are rolling out platforms for companies with smaller pockets than those of multinational corporations. She writes:
“A 2015 survey by Dresner Advisory Services found that predictive analytics is still in the early stages of deployment, with just 27% of organizations currently using these techniques. In a separate survey by IDG Enterprise, 24% of small and mid-size organizations said they planned to invest in predictive analytics to gain more value from their data in the next 12 months. In an effort to encourage this growth and expand their base of users, vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and operations decisions. Here are five of the options available right now.”
Here are the five platforms listed in the write-up: Versium’s Datafinder; IBM’s Watson Analytics; Predixion, which can run within Excel; Canopy Labs; and Spotfire from TIBCO. See the article for Miles’ description of each of these options.
Cynthia Murrell, March 30, 2016