Video: The Top Info Dog

April 4, 2016

I love the capitalist tool. The founder rode a motorcycle. When I was in Manhattan, I had the pleasure of listening to the Malcolm-cycle burble and grunt when talking with a couple of pals. Wonderful that noise and odor.

I read “The Content Pyramid: And Why Video Must Be at the Top.” I am not sure the founder of the capitalist tool was into video. Well, the capitalist tool is an an article with a parental “must” makes this point:

Video is the Matryoshka doll of content.

I did not know that. I know that some folks who shoot videos write scripts, sell them and then other people (who know better than the author) rewrite them.

The write up points out that a video has a script. But the video has pictures and audio.

I need to take a couple of deep breaths. My heart is racing with the impact of these comments.

I learned:

As more and more content consumption goes mobile, it’s usually a necessity to create multiple lengths and optimized formats of video content, so you should always have tiered, multi-channel thinking built in to your editorial process.

So how much video does the capitalist tool have on YouTube? 4,900 videos. But that’s not too many. I ran the query “Forbes” on Google Video and learned that there are 16,900 videos available. I checked Vimeo and learned there were 521 videos. I checked Blinkx and found quite a few false drops.

The problem is that I have never seen a reference to a Forbes video. I do receive mail addressed to my deceased father enjoining him to re-subscribe to the print edition of Forbes Magazine. But the video thing with the podcast, the clips, and the use of video in marketing. Not on my radar.

Remember the “must.” How about adding the concept of “effective”?

Video by itself is a bit of an ego play in my opinion. When no one watches the video or knows a video exists, what’s the point? Right, right. I forget. Some ad agencies love to do video shoots in Half Moon Bay. It is fun. How bright the video shines depends on more the height of the pyramid in my opinion.

Stephen E Arnold, April 4, 2016

Written by Stephen E. Arnold · Filed Under Marketing, News, Rich media

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.