Business Analytics: April Fool or Not
April 8, 2016
I read “Business Analytics Is a Big Sham and Over Rated.” My hunch is that the write up is a bit of April fool baloney. But, maybe not?
Many vendors are changing their marketing collateral to proclaim one very special outfit can make sense out of oodles of data and textual information.
The write up makes some interesting statements; for example:
Analysts waste every one’s time. Perhaps the statement should be “often are too busy to deal with requests for their services.”
But the write up is an April Fool joke. The problem is that large organizations and government entities want a silver bullet. Who has witnessed the implosion of a massive enterprise software project?
In my experience, business analytics are becoming a must have function. The problem is that the hoo haa tossed around by vendors and pundits seems reasonably accurate.
Humor and reality are one.
Stephen E Arnold, April 8, 2016
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