Content Marketers at Risk
April 19, 2016
I read “Goldman Sachs Leads a $30 million Round for Persado’s AI-Based, Automated Copywriting Service.” My first reactions:
- Search engine optimization wizards will have a tool to increase the flow of baloney search and content marketing to people who write blogs
- Journalists, who have been subject to reduction in force actions, may face fierce competition from a smart software
- Teachers of college composition will have a tough time figuring out if the student essays are coming from fraternity and sorority reference files or from a cloud based writing service.
According to the write up, the service is a “cognitive one.” Poor IBM. The company wants Watson to be the cognitive champion. Now an outfit which uses software to create articles has embraced the concept. I noted:
The company [Persado] has cataloged 1 million words and phrases that marketers use in their copy, and scored those words based on sentiment analysis and the structure of marketing pitches defined by a message’s format, linguistic structure, description, emotional language, and its actual call to action. The software can create a message, optimize its language, and then translate that message into any of 23 language…
There is a bright side. IBM could purchase Persado and then use the system to flog its confection of Lucene, acquired technology, and home brew code into a system which tirelessly promotes IBM.
Stephen E Arnold, April 19, 2016
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