Digging for a Direction of Alphabet Google
April 21, 2016
Is Google trying to emulate BAE System‘s NetReveal, IBM i2, and systems from Palantir? Looking back at an older article from Search Engine Watch, How the Semantic Web Changes Everything for Search may provide insight. Then, Knowledge Graph had launched, and along with it came a wave of communications generating buzz about a new era of search moving from string-based queries to a semantic approach, organizing by “things”. The write-up explains,
“The cornerstone of any march to a semantic future is the organization of data and in recent years Google has worked hard in the acquisition space to help ensure that they have both the structure and the data in place to begin creating “entities”. In buying Wavii, a natural language processing business, and Waze, a business with reams of data on local traffic and by plugging into the CIA World Factbook, Freebase and Wikipedia and other information sources, Google has begun delivering in-search info on people, places and things.”
This article mentioned Knowledge Graph’s implication for Google to deliver strengthened and more relevant advertising with this semantic approach. Even today, we see the Alphabet Google thing continuing to shift from search to other interesting information access functions in order to sell ads.
Megan Feil, April 21, 2016