Duck Duck Go as a Privacy Conscious Google Alternative
April 26, 2016
Those frustrated with Google may have an alternative. Going over to the duck side: A week with Duck Duck Go from Search Engine Watch shares a thorough first-hand account of using Duck Duck Go for a week. User privacy protection seems to be the hallmark of the search service and there is even an option to enable Tor in its mobile app. Features are comparable, such as one designed to compete with Google’s Knowledge Graph called Instant Answers. As an open source product, Instant Answers is built up by community contributions. As far as seamless, intuitive search, the post concludes,
“The question is, am I indignant enough about Google’s knowledge of my browsing habits (and everyone else’s that feed its all-knowing algorithms) to trade the convenience of instantly finding what I’m after for that extra measure of privacy online? My assessment of DuckDuckGo after spending a week in the pond is that it’s a search engine for the long term. To get the most out of using it, you have to make a conscious change in your online habits, rather than just expecting to switch one search engine for another and get the same results.”
Will a majority of users replace “Googling” with “Ducking” anytime soon? Time will tell, and it will be an interesting saga to see unfold. I suppose we could track the evolution on Knowledge Graph and Instant Answers to see the competing narratives unfold.
Megan Feil, April 26, 2016