Half of Online News Produced by Just Ten Publishers
May 19, 2016
The wide-open Internet was supposed to be a counterweight to the consolidation of news media into fewer and fewer hands. Now, though, PublishersDaily reports that “10 Publishers Account for Half of All Online News.” The article cites a recent study from SimilarWeb, which examined 2015’s top online news publishers, on both mobile and desktop platforms. Writer Erik Sass summarizes:
“Overall, the top 10 publishers — together owning around 60 news sites — account for 47% of total online traffic to news content last year, with the next-biggest 140 publishers accounting for most of the other half, SimilarWeb found.
“The biggest online news publisher for the U.S. audience was MSN, owner of MSN.com, with just over 27 billion combined page views across mobile and desktop, followed by Disney Media Networks, owner of ESPN and ABC News, with 25.9 billion.
“Time Warner, owner of CNN and Bleacher Report, had 14.8 billion, followed by Yahoo with 10.3 billion, and Time, Inc. with 10.2 billion.
“A bit further down the totem poll were CBS Corp., owner of Cnet.com, with 9.9 billion combined page views; NBC Universal, with 9.5 billion; Matt Drudge, with 8.5 billion; Advance Publications, with 8 billion; and Fox Entertainment Group, owner of Fox News, with 7.9 billion.”
Sass goes on to cover page views for specific publications and outlines which outfits are leading in mobile. Interestingly, it seems smaller publishers are doing especially well on mobile platforms. See the write-up for more details.
Cynthia Murrell, May 19, 2016