Signs of Life from Funnelback
May 19, 2016
Funnelback has been silent as of late, according to our research, but the search company has emerged from the tomb with eyes wide open and a heartbeat. The Funnelback blog has shared some new updates with us. The first bit of news is if you are “Searchless In Seattle? (AKA We’ve Just Opened A New Office!)” explains that Funnelback opened a new office in Seattle, Washington. The search company already has offices in Poland, United Kingdom, and New Zealand, but now they want to establish a branch in the United States. Given their successful track record with the finance, higher education, and government sectors in the other countries they stand a chance to offer more competition in the US. Seattle also has a reputable technology center and Funnelback will not have to deal with the Silicon Valley group.
The second piece of Funnelback news deals with “Driving Channel Shift With Site Search.” Channel shift is the process of creating the most efficient and cost effective way to deliver information access and usage to users. It can be difficult to implement a channel shift, but increasing the effectiveness of a Web site’s search can have a huge impact.
Being able to quickly and effectively locate information on a Web site saves time for not only more important facts, but it also can drive sales, further reputation, etc.
“You can go further still, using your search solution to provide targeted experiences; outputting results on maps, searching by postcode, allowing for short-listing and comparison baskets and even dynamically serving content related to what you know of a visitor, up-weighting content that is most relevant to them based on their browsing history or registered account.
Couple any of the features above with some intelligent search analytics, that highlight the content your users are finding and importantly what they aren’t finding (allowing you to make the relevant connections through promoted results, metadata tweaking or synonyms), and your online experience is starting to become a lot more appealing to users than that queue on hold at your call centre.”
I have written about it many times, but a decent Web site search function can make or break a site. Not only does it demonstrate that the Web site is not professional, it does not inspire confidence in a business. It is a very big rookie mistake to make.