CBS Jargon Meistering

May 20, 2016

I don’t pay much, if any, attention to the antics of network television giants. I noted this headline “CBS Chief Leslie Moonves Takes Aim at Competitors Dubious Ratings Claims,”  and I read the article. Perhaps the CBS top dog was referring to outfits like Yahoo?

I highlighted these words and phrases as “interesting.”

  • out-of-context data points
  • scatter market
  • out-of-the-box swing
  • stock-in-trade brand.

I am uncertain of the meaning of these phrases, but I understood this statement:

“We see money coming back to network, not that it ever left.” But when it comes to digital, he added, “The bloom is off the rose.”

Ah, a reference to Robert Burns. That I understood. I also understand bologna.

Stephen E Arnold, May 20, 2016

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