The Unknown Future of Google Cloud Platform
June 10, 2016
While many may have the perception Google dominates in many business sectors, a recent graph published shows a different story when it comes to cloud computing. Datamation released a story, Why Google Will Dominate Cloud Computing, which shows Google’s position in fourth. Amazon, Microsoft and IBM are above the search giant in cloud infrastructure services when looking at the fourth quarter market share and revenue growth for 2015. The article explains why Google appears to be struggling,
“Yet as impressive as its tech prowess is, GCP’s ability to cater to the prosaic needs of enterprise cloud customers has been limited, even fumbling. Google has always focused more on selling its own services rather than hosting legacy applications, but these legacy apps are the engine that drives business. Remarkably, GCP customers don’t get support for Oracle software, as they do on Amazon Web Services. Alas, catering to the needs of enterprise clients isn’t about deep genius – it’s about working with others. GCP has been like the high school student with straight A’s and perfect SAT scores that somehow doesn’t have too many friends.”
Despite the current situation, the article hypothesizes Google Cloud Platform may have an edge in the long-term. This is quite a bold prediction. We wonder if Datamation may approach the goog to sell some ads. Probably not, as real journalists do not seek money, right?
Megan Feil, June 10, 2016