Real Time Data Analysis for Almost Anyone

August 25, 2016

The idea that Everyman can tap into a real time data stream and perform “analyses” is like catnip for some. The concept appeals to those in the financial sector, but these folks often have money (yours and mine) to burn. The idea seems to snag the attention of some folks in the intelligence sector who want to “make sense” out of Twitter streams and similar flows of “social media.” In my experience, big outfits with a need to tap into data streams have motivation and resources. Most of those who fit into my pigeonhole have their own vendors, systems, and methods in place.

The question is, “Does Tom’s Trucking need to tap into real time data flows to make decisions about what paint to stock or what marketing pitch to use on the business card taped to the local grocery’s announcement board?”

I plucked from my almost real time Web information service (Overflight) two articles suggesting that there is money in “them thar hills” of data.

The first is “New Amazon Service Uses SQL To Query Streaming Big Data.” Amazon is a leader in the cloud space. The company may not be number one on the Gartner hit parade, but some of those with whom I converse believe that Amazon continues to be the cloud vendor to consider and maybe use. The digital Wal-Mart has demonstrated both revenue and innovation with its cloud business.

The article explains that Amazon has picked  up the threads of Hadoop, SQL, and assorted enabling technologies and woven Amazon Kinesis Analytics. The idea is that Amazon delivers a piping hot Big Data pizza via a SQL query. The write up quotes an Amazon wizard as saying:

“Being able to continuously query and gain insights from this information in real-time — as it arrives — can allow companies to respond more quickly to business and customer needs,” AWS said in a statement. “However, existing data processing and analytics solutions aren’t able to continuously process this ‘fast moving’ data, so customers have had to develop streaming data processing applications — which can take months to build and fine-tune — and invest in infrastructure to handle high-speed, high-volume data streams that might include tens of millions of events per hour.”

Additional details appear in Amazon’s blog post here. The idea is that anyone with some knowledge of things Amazon, coding expertise, and a Big Data stream can use the Amazon service.

The second write up is “Microsoft Power BI Dashboards Deliver Real Time Data.” The idea seems to be that Microsoft is in the real time data analysis poker game as well. The write up reveals:

Power BI’s real-time dashboards — known as Real-Time Dashboard tiles — builds on the earlier Power BI REST APIs release to create real-time tiles within minutes. The tiles push data to the Power BI REST APIs from streams of data created in PubNub, a real-time data streaming service currently used widely for building web, mobile and IoT applications.

The idea is that a person knows the Microsoft methods, codes the Microsoft way, and has a stream of Big Data. The user then examines the outputs via “tiles.” These are updated in real time. As mentioned above, Microsoft is the Big Data Big Dog in the Gartner kennel. Obviously Microsoft will be price competitive with the service prices at about $10 per month. The original price was about $40 a month, but the cost cutting fever is raging in Redmond.

The question is, “Which of these services will dominate?” Who knows? Amazon has a business and a real time pitch which makes sense to those who have come to depend on the AWS services. Microsoft has business customers, Windows 10, and a reseller/consulting community eager to generate revenue.

My thought is, “Pick your horse, put down your bet, and head to the Real Time Data Analytics race track.” Tomorrow’s $100 ticket is only a few bucks today. The race to low cost entry fees is about to begin.

Stephen E Arnold, August 25, 2016

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