Elastic Links Search and Social Through Graph Capabilities

September 13, 2016

The article titled Confused About Relationships? Elasticsearch Gets Graphic on The Register communicates the latest offering from Elasticsearch, the open-source search server based on Apache’s Lucene. Graph capabilities are an exciting new twist on search that enables users to map out relationships through the search engine and the Kibana data visualization plug-in. The article explains,

By fusing graph with search, Elastic hopes to combine the power of social with that earlier great online revolution, the revolution that gave us Google: search. Graph in Elasticsearch establishes relevance by establishing the significance of each relationship versus the global average to return important results. That’s different to what Elastic called “traditional” relationship mapping, which is based on a count of the frequency of a given relationship.

Elasticsearch sees potential for their Graph capabilities in behavioral analysis, particularly in areas such as drug discovery, fraud detection, and customized medicine and recommendations. When it comes to identifying business opportunities, Graph databases have already proven their value. Discovering connections and trimming degrees of separation are all of vital importance in social media. Social networks like Twitter have been using them since the beginning of NoSQL. Indeed, Facebook is a customer of Elastic, the business version of Elasticsearch that was founded in 2012. Other users of Elasticsearch include Netflix, StumbleUpon, and Mozilla.

Chelsea Kerwin, September 13, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden Web/Dark Web meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/

Written by Stephen E. Arnold · Filed Under Facebook, News, Search, Social Media, Twitter

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.