Yahoo: More Inspiring Management Examples

November 10, 2016

I thought that the Yahoot — sorry, I meant Yahoo — was behind us. I noted two interesting announcements about the Purple Haze machine. Business school case study writers have a gold mine with this Yahoot thing. Purple gym shoes might be the perfect fashion accessory when one thinks about the Xoogler’s management expertise manifested in an SEC filing. The extracts below come from the articles cited in this blog post.


A Yahoo fashion accessory like these New Balance sneakers can be a complement to deposition day fashion. Yahoot’s professionals can make themselves instantly recognizable with these stylish kicks.

The first write up comes from a trendy business newsletter in the form of a story with this title: “Yahoo Faces at Least 23 Lawsuits Over Its Massive Data Breach.” One lawsuit is too many. Twenty three is an embarrassment of riches. The write up reports:

the Company is cooperating with federal, state, and foreign governmental officials and agencies seeking information and/or documents about the Security Incident and related matters, including the U.S. Federal Trade Commission, the U.S. Securities and Exchange Commission, a number of State Attorneys General, and the U.S. Attorney’s office for the Southern District of New York.

Cooperation is good. Tucked into the write up was this statement:

Although the company says it only spent $1 million related to the breach last quarter, it admitted that the breach may “cause users and customers to curtail or stop using our products and services.”

No kidding?

I also noted this article: “Yahoo Admits Some Employees Knew of Massive Hack in 2014.” Let’s see. That’s about two years ago. The write up points out:

“An Independent Committee of the Board, advised by independent counsel and a forensic expert, is investigating, among other things, the scope of knowledge within the Company in 2014 and thereafter regarding this access,” Yahoo said in its filing. But it wasn’t until its August probe that the company got confirmation of the extent of the breach, a source with knowledge of the investigation said.

The source for both of these articles is a Yahoo SEC filing.

Outstanding judgment on the part of the Yahoo management team to cooperate with authorities, contradict the date of the “alleged” breach, and perform these cartwheels as Verizon tries to figure out if Yahoot is a swatch of discolored purple fabric which can be converted into Yoga pants or a t shirt. Perhaps business school students at some time in the future can wear purple New Balance sneakers to their discussion group meetings about Yahoo?

Stephen E Arnold, November 10, 2016


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