Whirlpool Snaps up Yummly, Recipe Search Engine

June 2, 2017

IBM Watson’s book or recipes may have been a harbinger for foodies. Now Whirlpool, the appliance manufacturer, has taken another step into the future with the acquisition of tech start-up company Yummly, a recipe search engine/shopping list creator with 20 million users.  Terms of the deal have not been made public.

Techcrunch reports in Whirlpool Acquires Yummly, The Recipe Search Engine Last Valued At $100M:

Yummly basically can help extend the kinds of services that Whirlpool can offer … it can (generate) more recipes and other suggestions for your food items; Yummly has created a lot of specific parameters for recipe searches which help make results more specific to what users need.

Yummly will maintain its offices and act as a subsidiary of Whirlpool.  The acquisition provides Whirlpool with new avenues into technology and Yummly with a source a revenue as it continues to grow.

As tech start-ups continue to spring up and established companies evolve, nothing remains the same. Whirlpool seems to agree with us at Beyond Search. IBM Watson’s recipes are more like kale sandwiches than a trucker’s special.

Mary Pattengill, June 2, 2017

Comments

2 Responses to “Whirlpool Snaps up Yummly, Recipe Search Engine”

  1. Clarissa Deya on June 4th, 2017 10:57 pm

    Right here is the perfect site for everyone who hopes to understand this topic. You realize a whole lot its almost tough to argue with you (not that I personally will need laugh out loud). You definitely put a brand new spin on a subject that’s been written about for decades. Great stuff, just excellent!

  2. Jesse Grillo on June 26th, 2017 2:11 pm

    I enjoyed reading what you had to say. Thanks for writing this. my hobbies include jesse grillo manhattan beach marketing and redondo marketing. there’s a content creation marketing business teaming with real estate redondo beach, super charging content creation marketing.

  • Archives

  • Recent Posts

  • Meta