Google: What For-Fee Thought Leader Love? And for Money? Yep

July 13, 2017

Talk about disinformation. Alphabet Google finds itself in the spotlight for normal consulting service purchases. How many of those nifty Harvard Business Review articles, essays in Strategy & Business (the money loser published by the former Booz, Allen & Hamilton), or white papers generated by experts like me are labors of thought leader love.

Why not ask a person like me, an individual who has written a white paper for an interesting company in Spain? You won’t. Well, let me interview myself:

Question: Why did you write the white paper about multi-language text analysis?

Answer: I did a consulting job and was asked to provide a report about the who, what, why, etc. of the company’s technology.

Question: Is the white paper objective and factual?

Answer: Yes, I used information from my book research, a piece of published material from the “old” Autonomy Software, and the information gathered at the company’s headquarters in Madrid by one of my colleagues from the engineers. I had a couple of other researchers chase down information about the company, its products, customers, and founder. I then worked through the information about text analysis in my archive. I think I did a good job of presenting the technology and why it is important.

Question: Were you paid?

Answer: Yes, I retired in 2013, and I don’t write for third parties unless those third parties pony up cash.

Question: Do you flatter the company or distort the company’s technology, its applications, or its benefits?

Answer: I try to work through the explanation in order to inform. I offer my opinion at the end of the write up. In this particular case, the technology is pretty good. I state that.

Question: Would another expert agree with you?

Answer: Some would and some would not. When figuring out with a complex multi-lingual platform when processing text in 50 languages, there is room for differences of opinion with regard to such factors as [a] text through put on a particular application, [b] corpus collection and preparation, [c] system tuning for a particular application such as a chatbot, and other factors.

Question: Have you written similar papers for money over the years?

Answer: Yes, I started doing this type of writing in 1972 when I left the PhD program at the University of Illinois to join Halliburton Nuclear in Washington, DC.

Question: Do people know you write white papers or thought leader articles for money?

Answer: Anyone who knows me is aware of my policy of charging money for knowledge work. I worked at Booz, Allen & Hamilton and a number of other equally prestigious firms. To my knowledge, I have never been confused with Mother Teresa.

Mother Theresa A Person Who Works for Money
Image result for mother teresa seajpg02

 

I offer this information as my reaction to the Wall Street Journal’s write up “Google Pays Scholars to Influence Policy.” You will have to pay to read the original article because Mr. Murdoch is not into free information.The original appeared in my dead tree edition of the WSJ on July 12, 2017 on the first page with a jump to a beefy travelogue of Google’s pay-for-praise and pay-for-influence activities. A correction to the original story appears on Fox News. Gasp. Find that item here.

Google, it seems, is now finding itself in the spotlight for search results, presenting products to consumers, and its public relations/lobbying activities.

My view is that Google does not deserve this type of criticism. I would prefer that real journalists tackle such subjects as [a] the Loon balloon patent issue, [2] Google’s somewhat desperate attempts to discover the next inspiration like Yahoo’s online advertising approach, and [3] solving death’s progress.

Getting excited about white papers which have limited impact probably makes a real journalist experience a thrill. For me, the article triggers a “What’s new?”

But I am not Mother Teresa, who would have written for Google for nothing. Nah, not a chance.

Stephen E Arnold, July 14, 2017

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