Marketers Need to Have a Bot Strategy in Place

July 13, 2017

The future of eCommerce will depend largely on bots and how they are deployed across various channels. The marketers, however, need to be in place and be ready to tap into its full potential.

Martech Today in an article titled An Introduction to Conversational Commerce and Bots says:

Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. It’s high time for marketers to think about how to incorporate bots into their digital strategies.

With the advent of natural language processing and machine learning, it is becoming increasingly easy to deploy bots, chatbots and digital assistants across various devices and platforms. As more users embrace the technology, the majority of purchases will be influenced by these bots. Thus, marketers need to be ready with a strategy to capitalize it.

Domino’s is already reaping the benefits of bots that it has deployed across various channels. Big names are already competing for placing their digital assistants in everybody’s pockets and homes. The problem is like search engines and a plethora of cloud service providers; these bots will know too many personal details of users. Privacy concerns thus still need to be addressed.

Vishal Ingole, July 13, 2017

 

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