Instagram Reins in Trolls

July 21, 2017

Photo-sharing app Instagram has successfully implemented DeeText, a program that can successfully weed out nasty and spammy comments from people’s feeds.

Wired in an article titled Instagram Unleashes an AI System to Blast Away Nasty Comments says:

DeepText is based on recent advances in artificial intelligence, and a concept called word embeddings, which means it is designed to mimic the way language works in our brains.

DeepText initially was built by Facebook, Instagram’s parent company for preventing abusers, trolls, and spammers at bay. Buoyed by the success, it soon implemented on Instagram.

The development process was arduous wherein a large number of employees and contractors for months were teaching the DeepText engine how to identify abusers. This was achieved by telling the algorithm which word can be abusive based on its context.

At the moment, the tools are being tested and rolled out for a limited number of users in the US and are available only in English. It will be subsequently rolled out to other markets and languages.

Vishal Ingole, July 21, 2017

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