Google and Apple Narrow Search Results
August 11, 2017
Remaining relevant means making money in technology and Google and Apple are not about to be outdone by Amazon despite it appears that may be the case. In an effort to stem the potential loss of revenue both Apple and Google are re-engineering their search capabilities to “buttress the value of traditional search.”
According to GeoMarketing, the two tech giants are approaching the same problem from different angles:
In a sense, the battle between the mobile web and apps is a proxy war between Google and Apple.
For Google,
The (Q&A box) fits right in with the current idea of getting direct, personalized responses to queries as opposed to the traditional method of showing infinite hypertext listings based on general popularity. It follows a path that Google has already taken with its search functions, including the automatic addition of the term “near me” into the search box as well as providing searchable menu listings for restaurants and direct bookings to salons and spas.
Apple is focusing on apps rather than search, but with the same end in mind.
As consumers are demanding local results and more organic answers to their search questions, search giants have to continually find ways to accommodate. As long as it results in more revenue, the infinite chase is worth it, we suppose.
Catherine Lamsfuss, August 11, 2017
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