Mobile Search: Has the Desktop Boat Anchor Search Been Cut Loose??

August 29, 2017

We noted “57% of Search Traffic Is Now Mobile, According to Recent Study.” Who knows if the research is statistically valid, if the math is correct, or the questions ones that an academic would okay?

Nevertheless, if we assume the information is mostly on point, the good old days of big screens, mindless Web surfing just to see what’s online, and mostly uncensored information are gone.

We learned:

A webpage of a particular website most likely to show up first in search results will be different 35% of the time, BrightEdge found. ”If brands do not track and optimize for both device channels, they are likely to misunderstand the opportunities and threats affecting them.  It is recommended that marketers assess the proportion of their traffic coming from mobile and desktop and adjust their strategy accordingly.

If I understand this passage correctly, one gets to create, support, and tune two Web sites: One for the boat anchor crowd and one for the zippy mobile users. Want the full report? Click here.

Stephen E Arnold, August 29, 2017


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