Thomson Reuters Pays for Sales Calls?

December 3, 2017

Navigate to this Thomson Reuters’ Web page. The eDiscovery unit of the professional publishing company is paying $50 for a sales meeting. I learned about this because Thomson Reuters is using Google advertising to snag potential customers who run queries for “ediscovery.”

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You won’t get cash money, but you get an Amazon gift card. There are some caveats, of course. You have to fill out a form and attend a meeting. I assume that Thomson Reuters wants to pay real live attorneys to listen to whatever the TR Legal Solutions professional has to say. Such a deal. I wonder if eDiscovery leads are that difficult to surface. My hunch is that when a top law firm sells out or closes up shop, the pool of eDiscovery prospects is roiled. Remarkable. If the link doesn’t resolve, a senior manager may have been as stunned as I was. Paying cash to lawyers to listen to a sales presentation. Yikes.

Stephen E Arnold, December 3, 2017

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