Thomson Reuters Pays for Sales Calls?

December 3, 2017

Navigate to this Thomson Reuters’ Web page. The eDiscovery unit of the professional publishing company is paying $50 for a sales meeting. I learned about this because Thomson Reuters is using Google advertising to snag potential customers who run queries for “ediscovery.”


You won’t get cash money, but you get an Amazon gift card. There are some caveats, of course. You have to fill out a form and attend a meeting. I assume that Thomson Reuters wants to pay real live attorneys to listen to whatever the TR Legal Solutions professional has to say. Such a deal. I wonder if eDiscovery leads are that difficult to surface. My hunch is that when a top law firm sells out or closes up shop, the pool of eDiscovery prospects is roiled. Remarkable. If the link doesn’t resolve, a senior manager may have been as stunned as I was. Paying cash to lawyers to listen to a sales presentation. Yikes.

Stephen E Arnold, December 3, 2017


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