AI Has Become Better at Predicting Your Actions Than You Are

January 1, 2018

It’s official, AI has become smarter than us. Well, maybe. It certainly is more sophisticated about human patterns than we ourselves are. We learned just how advanced in a recent Phys.org article, “Can Math Predict What You’ll Do Next?

According to the piece:

When making predictions, scientists have historically been limited by a lack of complete data, relying instead on small samples to infer characteristics of a wider population.

But in recent years, computational power and methods of collecting data have advanced to the point of creating a new field: big data. Thanks to the huge availability of collected data, scientists can examine empirical relationships between a wide variety of variables to decipher the signal from the noise.

For example, Amazon uses predictive analytics to guess which books we may like based on our prior browsing or purchase history. Similarly, automated online advertisement campaigns tell us which vehicles we may be interested in based on vehicles sought out the day before.

Not convinced? Consider this story about how Carnegie Mellon’s AI  recently won a Texas Hold ‘em Tournament. Poker, of course, is based on subtle human cues, bluffing, and psychology. So, if an AI system is on target there, imagine what it would do if the attention was focused on us?

Patrick Roland, January 1, 2018

Comments

Comments are closed.

  • Archives

  • Recent Posts

  • Meta