Visual Search Enters Its Next Phase

February 16, 2018

About a year ago, some of the biggest names in search declared that visual search was the next big horizon in the industry and that they were pouring great gobs of money into this world. If you are like us, visual search is not exactly part of your everyday life yet. But, that doesn’t mean it isn’t evolving, as we discovered in a fascinating Digital Trends story, “Not Happy With Pinterest Search Results? Refine it With Text and Photo Queries.”

According to the story:

Pinterest announced the addition of text searches that work within the visual search tool, allowing users to give Pinterest Lens a bit more direction on the intent of the search. According to Pinterest, users make an average of 600 million searches every month.”

That’s a serious trend and an uptick from past numbers we have seen. However, all these advances still don’t seem to be creeping into our daily life…yet. As reported by IT Pro Portal, retailers are seriously starting to adopt visual search technology. This directly stems from the rise of shopping via cell phone, as opposed to laptops. And, as we all know, phones are custom made for visual search thanks to their cameras. The technology sounds like it is there, our interest is there as shoppers, and we think the storm is on the horizon where visual search overtakes the retail market soon.

Patrick Roland, February 16, 2018


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