Quote to Note: Mobile Ads As a Google Business

March 27, 2018

I read “Where Yegge’s Wrong.” In the write up I noted one sentence which popped out as a quote to note. Here’s the passage I highlighted in bright blue:

Mo­bile ads still com­plete­ly suck as a busi­ness, BTW.

Interesting. As desktop search becomes a terra incognita for some young wizards, will Google find a way to de-suck mobile ads?

What happens if the surveillance capitalism thing begins to erode online advertising at Google? With Google’s costs becoming very difficult to control, some creativity thinking may be warranted.

Stephen E Arnold, March 27, 2018

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