Can Factmata Do What Other Text Analytics Firms Cannot?

April 2, 2018

Consider it a sign of the times—Information Management reveals, “Twitter, Craigslist Co-Founders Back Fact-Check Startup Factmata.” Writer Jeremy Kahn reports:

“Twitter Inc. co-founder Biz Stone and Craigslist Inc. co-founder Craig Newmark are investing in London-based fact-checking startup Factmata, the company said Thursday. … Factmata aims to use artificial intelligence to help social media companies, publishers and advertising networks weed out fake news, propaganda and clickbait. The company says its technology can also help detect online bullying and hate speech.”

Particularly amid concerns about the influence of Russian-backed propaganda in U.S. and the U.K., several tech firms and other organizations have taken aim at false information online. What about Factmata has piqued the interest of leading investors? We’re informed:

“Dhruv Ghulati, Factmata’s chief executive officer, said the startup’s approach to fact-checking differs from other companies. While some companies are looking at a wide range of content, Factmata is initially focused exclusively on news. Many automated fact-checking approaches rely primarily on metadata – the information behind the scenes that describe online news items and other posts. But Factmata is using natural language processing to assess the actual words, including the logic being used, whether assertions are backed up by facts and whether those facts are attributed to reputable sources.”

Ghulati goes on to predict Facebook will be supplanted as users’ number one news source within the next decade. Apparently, we can look forward to the launch of Factmata’s own news service sometime “later this year.”

We will wait. We do want to point out that based on the information available to the Beyond Search and DarkCyber research teams, no vendor has been able to identify text which is weaponized at a high level of accuracy without the assistance of expensive, human, and vacation hungry subject matter experts.

Maybe Factmata will “mata”?

Cynthia Murrell, April 2, 2018


One Response to “Can Factmata Do What Other Text Analytics Firms Cannot?”

  1. Luther Swett on May 4th, 2018 9:52 am

    Hi you have a user friendly site It was very easy to post all the best

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