Google and Search: More Churn Turmoil
April 4, 2018
I read “John Giannandrea, Head of Google’s Cornerstone Web-Search Unit, Steps Down.” I found the phrase “steps down” amusing. I think the wizard went to the Apple orchard. Since Mr. Giannandrea ran search, Google search has become less useful to me. Now I have to use multiple search systems to locate what I think are slam dunk queries. Nope. I get some pretty off the wall Google search results.
Two points jumped out of this story for me.
First, Google is forced to go back to one of the early Googlers from the AltaVista.com team. (I did some work for an outfit called PersimmonIT, which was a provider to AltaVista.com.) What’s interesting is that Jeff Dean is one of the really old Google guard. I know he’s bright and capable but that begs this question: “Aren’t their younger, smarter, and as or more capable professionals to get the over hyped Google artificial intelligence operation underway.” I can suggest at least one candidate from the DeepMind team. But, hey, who really cares?
Second, search must be pretty broken. The job has fallen to another old timer at the GOOG. Same question: “Aren’t there younger, more with it technical wizards who can handle the massively complex, software wrapped, advertising centric systems? (Yep, systems because there is “regular” search and “mobile” search. Two search systems are part of the index puzzle Google has built over the years.) Plus, do you remember Google’s “universal” search which, as aBearStearns’ legend has it, was cooked up over a weekend to deal with a PR problem triggered by an analyst’s report to which yours truly contributed. You know “universal.” One query gets you blog content, new Web sites, Google Books, Google Scholar, yada yada. That doesn’t exist and probably will never come to pass for some pretty good reasons. But saying something is just as good as delivering I assume.)
Net net: Google is now a mature company. The founders have distanced themselves from the legal troubles in which the company is mired. The company is caught in the Silicon Valley backlash. The Oracle Jave thing is a Freddie Kruger thing for the GOOG. Management change is a companion to the craziness which seems to characterize some units of the company.
I wonder if a query launched from a desktop computer will return on point results in the near future. I sure hope so.
Stephen E Arnold, April 4, 2018
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