Google: A Good Digital Neighbor
June 20, 2018
Amazon’s retail and technology power daily grows. The only way to compete with Amazon is to have products, power, money, and exposure. Other companies have the money and products, while Google has the power and exposure. With their powers combined, Amazon might start to quack…just a little. Engadget reports on, “Google Plans To Boost Amazon Competitors In Search Shopping Ads.”
Target, Home Depot, Walmart, Costco, Ulta and other retailers are allowing Google to index their catalogs and will appear in search results. Instead of getting an ad fee, Google will get a cut from the sale. The immediate concern is that this will pollute organic search results, but Google will separate the targeted sale searches in a sidebar
Google is selling this package as an anti-Amazon tool:
“The report claims that Google is selling its new anti-Amazon tools on the basis that it is utterly dominant in the search world. Not to mention that, as voice becomes a more important component of people’s lives, Google’s reach here will help beat back Alexa. The project’s genesis was reportedly down to the company noticing that people were image searching products, or asking where they could buy an item. And it wasn’t small numbers of folks, either, but tens of million of people, a big enough market to make anyone excited.”
The brick and mortar retailers can steal back some of their customers by embedding their results in Google searches. According to the research, most searches start with Google, but they end up on Amazon. Google has seen a modest 30 percent increase retailer sales in another shopping project, Google Express, and those results could increase with this new endeavor. Google anti-Amazon sales kit is made for the changing world, where shopping is easier with your voice or from a computer.
Amazon has a reasonable position in the retail market, which could be seen as a positive or a negative, depending on one’s point of view. Google is just trying to be a good digital neighbor. Fences, digital fences.
Whitney Grace, June 20, 2018
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