Microsoft Tweaks Bing Thing

June 26, 2018

Microsoft, do you know that many non-Internet savvy people use Bing? Perhaps that is too much of a generalization, but experience will tell you that Google does deliver better results. It seems, however, that Microsoft has made a decent Bing upgrade, says the eWeek article, “Microsoft Uses Intel FPGAs For Smarter Bing Searches.”

Google has a feature where you type in a search term and it will spit out a small, informative blurb about it. Bing is “copying” that idea, so Microsoft added Intel field programmable gate arrays (FPGAs) to make the search engine smarter.  This endeavor is based on the deep learning acceleration platform Project Brainwave.  The FPGAs allow Bing to gather information from multiple sources and spit out an information tidbit:

“‘Intel’s FPGA chips allows Bing to quickly read and analyze billions of documents across the entire web and provide the best answer to your question in less than a fraction of a second,’ wrote Microsoft representatives in a blog post. ‘Intel’s FPGA devices not only provide Bing the real-time performance needed to keep our search fast for our users, but also the agility to continuously and quickly innovate using more and more advanced technology to bring you additional intelligent answers and better search results.’”

Bing is also using the new FPGAs to translate jargon, working on a how-to answer feature, and upgrading image search with an object detection tool. eBay and Pinterest may be exploring similar functionality.

Whitney Grace, June 26, 2018


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